How To Build a Landing Page To Promote Offers as an Affiliate

At this point, you should now have a good working understanding of affiliate marketing and how it works.

At the same time, you should also have some ideas regarding how you’re going to find your product and how you’re going to choose the right one. Make sure to spend time on this part, as that’s what will really make the difference between success and failure.

Now though, you need to take the next step which is actually selling the product. You have your referral URL and your account with your seller/JVZoo/Amazon… so how do you begin generating money for it?

As we will see, there are various different options and each has different advantages and is more or less suited to different types of product.

One of the most common and most popular methods though is to build a landing page and then use this as your main ‘tool’ for landing sales.

What is a Landing Page?

Landing pages are also sometimes known as ‘sales pages’ or ‘squeeze pages’. Their role is essentially to offer you a single point from where you can convert your visitors into buyers.

This is different from an e-commerce store because it’s not a ‘shop’. Rather, it’s a page of text or images that all promote one single product. The text meanwhile is going to be entirely ‘sales’ oriented and with the sole goal of converting visitors and making the product sound amazing. This will be interspersed with ‘Buy Now’ buttons, which will contain your referral link.

Over time, you will tweak and add to your landing page and this will let you create something that is optimized in its ability to make sales. Eventually, what you’ll be left with is a single destination that gives you the best shot at turning visitors into buyers. You can then focus your marketing efforts on getting people to that landing page.

The idea of using a landing page is to “pre-sell” your customers or in other words warm up your visitors so that by the time they land on the actual product being promote, they already know what to expect.

And they also tend to have some specific tropes that set them apart from more general web design…

Design Tropes of a Landing Page

Lack of Chrome

For instance, a landing page will usually have no other ‘chrome’ on it at all. Chrome refers to things like borders and menus that break immersion but provide the user with more control over their experience.

Whereas on most websites you want your visitors to travel around and see different pages though, the aim of a landing page is to keep them right where they are. Thus, there are no menus, no adverts and no links – all there is the text and the images.

The only link that can take someone away from your landing page will be the ‘Buy Now’ button. They can leave the site by clicking back or closing the tab of course but even that will often result in a pop-up window asking if they’re sure they want to leave!

Thin, Narrow Design

Another common design trope of landing pages is to be long, thin and narrow. The idea is that the visitors will be hooked by your text as soon as they land on your page and from here they’ll then have to scroll gradually through the site.

The reasoning for this type of design is that it is more effective at immersing your visitors in your text and getting them committed to buying. As they scroll further and further down the page, they will feel as though they’re investing more of their time and effort into learning about your product. The theory then goes, that they’ll ultimately want to click ‘buy’ at the end because otherwise they’ll feel as though they’ve wasted their time!

Narrow text is also eminently readable as it breaks it up and prevents it from being too dense. What’s more, our eyes will naturally want to flit to the next line when they get to the end of an unfinished sentence.

Finally, the narrow design of a website also means that your audience gets taken further and further away from the top of the page – which on a mobile will make it harder for them to leave depending on the browser they’re using!

Color Scheme

Colors can make a difference. Commonly, the color scheme of a landing page will be either red or orange largely. The reason for this is that this color has been shown to make us more impulsive. Simply seeing the color red has been shown to make people more impulsive and to raise their heartrate – as a result your audience will be significantly more inclined to click buy and to keep reading through the site. On the other hand, blue can symbolize trust and honesty.

Positioning

Where should you put your ‘buy now’ button? Think it doesn’t matter?

The rule is actually quite strict: other than being interlaced throughout the website, the buy now button should go at the bottom and on the far right. This is what’s known as the ‘terminal point’ because it’s the last point that your eyes will reach when you’re reading through the page.

Positioning your button thus is important because it means that after they’ve read all your sales patter, they’ll then end up right on the buy button, rather than having to track around for it or read backwards.

If you take a look at landing pages online, then you should find plenty of examples and if you mimic that style, you’ll be good to go.

Creating a Landing Page

The most important part of a landing page is actually the text. We’re not going to discuss that here though, as persuasive writing is a general skill that applies to a number of different aspects of your affiliate marketing strategy. We’ll come to that later…

Right now then, we’ll focus on how you can go about creating the landing page you’re going to sell from. The good news is that the nature of landing pages makes them easy to create. There are no menus, no animations and no fancy layouts – just a long, narrow tower of text and images.

The fastest and easiest way to create a landing page is to use OptimizePresswhich for many marketers has become essentially the industry standard and I personally use it to build WordPrezzto.

This is a tool for quickly and easily creating landing pages. OptimizePress is great for affiliate marketers but as a bonus it also works well with your own products and makes it easy for you to add payment options and delivery. OptimizePress is a WordPress theme and therefore, you need a domain, a hosting and a WordPress blog installation. Two great places to get yourself a WordPress blog installed with your own custom domain for an affordable price are SiteGround and HostGator.

If you want to use WordPress to build your landing page, you can use these 7-step video tutorials from HostGator as your guidance:

WordPress tutorial #1: an introduction to WordPress

WordPress tutorial #2: how to install WordPress

WordPress tutorial #3: how to customize your WordPress themes and appearances

WordPress tutorial #4: how to create a page in WordPress

WordPress tutorial #5: how to create a blog

WordPress tutorial #6: how to create a photo library

WordPress tutorial #7: how to upload a document

Split Testing

The idea of a landing page is that everything geared up to helping you make the maximum possible sales. This means everything from the text, to the layout, to the graphics, to the price.

Unfortunately, you’re unlikely to get this right first go. Unless you’re a highly experienced internet marketer, you probably need to hone your skills somewhat.

Fortunately, there’s a perfect way to do this which is with a process called ‘split testing’. Here, you publish two slightly different versions of the same website with just a minor tweak. From there, you can then see which performs the best and which generates most sales. After getting enough traffic to make a relatively confident conclusion, you either keep or abandon that change based on sales. This is effectively natural selection and it allows you to evolve your site to the point where it’s 100% optimized for selling your product to your audience.

The sorts of changes and tweaks you can experiment with vary but they include alterations to the text, the headers, the color schemes and more. You can automate this with a number of WordPress plugins, one of the best is Optimizely.

Your Tasks

  1. Get a domain name, a hosting and WordPress installed. Try to use generic domain name instead of a product-focused one. For example, if you are promoting the Metabolic Cooking recipe book from ClickBank, you might want to use HealthyChef.com as your domain name instead of MetabolicCookingReview.com. You want to brand your landing page in generic terms of a certain industry/niche so you can promote more related affiliate offers in the future. My recommendations for affordable WordPress hosting: SiteGround and HostGator.
  2. Install a landing page theme for your WordPress blog. My top recommendation is OptimizePress, a very versatile theme that you can utilize to build different types of landing pages. A slightly more affordable alternative is InstaBuilder. I do not personally use it but I have heard a lot of good reviews about it from other marketers.

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